Farmers in Ireland

At Dúnmasc Genetics, we have developed a revolutionary service designed to simplify breeding for farmers and guarantee their desired results. Currently, farmers must engage with several service providers to ensure that their herd is moving in the right genetic direction.

Dúnmasc Genetics has developed a solution to simplify this process. Rather than devote hours to working with different service providers, we streamline the process and take over control of a farmer’s herd for an entire year. During this time, we work closely with our client to ensure that the herd is reaching each of the goals that the farmer has set out to achieve.

Our experts make decisions that guarantee the best possible results and, at the end of the year, we return control of the herd to the farmer with cows in calf and a list of remaining items that need to be completed. Our revolutionary service allows farmers to take control of the genetic direction of their herd and to meet all of their goals. From sire selection and genetic management to ensuring that cows are in calf at the end of the year, our service is a simple solution that promises outstanding results.

Support, expertise and genetics are at the core of every product and service we provide to farmers across Ireland. Our team works closely with our clients and builds a personal relationship with each one of them. This enables us to fully understand our customers’ needs and to work with them to solve any issues they encounter.

Building and maintaining a good relationship with the farmers we work with is of paramount importance; the importance we place on this and our commitment to understanding our clients’ needs is something that sets us apart from our competitors. Indeed, maintaining a close, personal relationships with each client can be challenging, thus, it is often overlooked by others in the industry. However, for Dúnmasc Genetics, this is non-negotiable.

After all, the relationships we have with our clients as well as our in-depth knowledge of each of their herds enables us to improve their genetic direction and offer our customers expert advice. At Dúnmasc Genetics, we do not believe in breeding for a single figure; rather, we work closely with our clients to evaluate their needs and design solutions that improve their herd. Moreover, we are always only a phone call away and ready to answer any query our clients may have.

Embryo Transfer

At Dúnmacs Genetics, we also offer embryo transfers. This process involves freezing and transferring embryos. One key advantage of this service is that it allows farmers to use the embryos as required in the future.

Our services combine the four pillars of dairy farming; Management, Environment, Feed and Genetics. Our breeding team outlines the goals that you wish to achieve from your dairy herd over the next few of years. We the use the four pillars to design a plan that helps you to achieve these goals.


Our management helps service helps farmers to identify the skills and practices that best suit their system. Management decisions are the decisions made that affect the wellbeing and output of the herd. As part of our management service, we analyse a range of different areas, such as,

  1. Economic decisions – we look at the difference between income generated and feed costs
  2. Feed conversion and efficiency
  3. Milk production and components
  4. Dry periods and transitions


At Dúnmasc Genetics, we begin to acquire a deep knowledge of the key genetic information associated with a calf from the moment it is born. This ranges from its back pedigree to its genotype.  Moreover, we spend time communicating with the farmers and breeders that we work with across the country and have a deep knowledge of the animals on each of their farms.


At Dúnmasc Genetics, the range environmental factors we consider include,

  1. Optimal eating
  2. Water intake
  3. Time taken to eat
  4. Eating in comfort
  5. Space, rest and peace
  6. Walking and lying in comfort
  7. Environmental stress
  8. Grazing


When analysing feed, we look at a number of different key areas including,

  1. Abnormal feeding behaviour
  1. Ketosis and fatty liver
  2. Milk fever
  3. Acid production in the rumin
  4. Displaced abomasum
  5. Body condition score
  6. Nutrition, production and fertility
  7. Foot problems
  8. Mineral intake
  9. Diseases